Blair McIntosh a long-time amateur sport leader will bring greetings in his new role as the President of the Canadian Sport Tourism Alliance.
Sport Tourism is one of the fastest growing segments within the tourism industry and Canada is seen as a preferred sport tourism destination. The Canadian Sport Tourism Alliance promotes the development of partnerships between event rights holders and host cities, measures the economic impact of sport events and enhances the profile of sport tourism.
Blair will share his overall assessment of the inaugural Alberta Provincial Sport Tourism Conference and make an announcement in regards to the 2020 Sports Events Congress.
In this fast paced session attending delegates will have the opportunity to rotate through and participate in a series of round-table discussions on the impact of sport hosting at the regional and municipal level throughout Alberta.
Sport Tourism Leaders and Representatives from Grande Prairie, Fort McMurray / Wood Buffalo, Leduc, Medicine Hat and Lethbridge along with Hockey Alberta will lead the discussions. Topics will include Building a Sport Tourism Portfolio in your Community, Formalizing the Bidding Process, Working with the Sport Organization after you have won the Bid, Community Building and Engagement, Community Building from a Volunteering perspective and how Hockey Alberta has developed their Provincial Championships bid packages and assesses proposals from communities through their hosting allocation process.
In this session, Dr. Tom Hinch will highlight the synergistic relationship between the two global phenomena of sport and tourism. The advantages of sport as a tourist attraction are then discussed along with a typology of sport tourism that that can be used to formulate strategic plans.
The session will then close by identifying resources that you can use to capitalize on the opportunities that sport tourism provides to your organizations and communities.