Blair McIntosh a long-time amateur sport leader will bring greetings in his new role as the President of the Canadian Sport Tourism Alliance.
Sport Tourism is one of the fastest growing segments within the tourism industry and Canada is seen as a preferred sport tourism destination. The Canadian Sport Tourism Alliance promotes the development of partnerships between event rights holders and host cities, measures the economic impact of sport events and enhances the profile of sport tourism.
Blair will share his overall assessment of the inaugural Alberta Provincial Sport Tourism Conference and make an announcement in regards to the 2020 Sports Events Congress.
In this session, Dr. Tom Hinch will highlight the synergistic relationship between the two global phenomena of sport and tourism. The advantages of sport as a tourist attraction are then discussed along with a typology of sport tourism that that can be used to formulate strategic plans.
The session will then close by identifying resources that you can use to capitalize on the opportunities that sport tourism provides to your organizations and communities.