In a phrase, the Sport for Life Society is a catalyst for change. Richard Way will present on how this new non-profit strives to improve the health and wellness of all Canadians by linking the sport, recreation, health, education, and government sectors through the alignment of programming across the municipal, provincial and national levels. He will present on how the organization aims to improve the quality of sport and to develop physical literacy, leading to greater excellence in sport and a healthier population that is active for life.