Header Image

Lorraine Lafrenière

CEO, Coaching Association of Canada (CAC)

Lorraine is a strategic thinker with excellent people skills and an enthusiastic approach to challenges who has played a leadership role in the sport community for many years.

Her passion for sport goes back decades to when she saw the incredibly powerful role athletes play in inspiring younger generations to stay active and healthy while making a contribution to society. She began her sport career with the Canadian Intramural Recreation Association 25 years ago before moving to the Canadian Olympic Committee in 1989. During her tenure as the COC’s Media Relations Manager, she held several leadership positions with the mission staff at numerous Olympic Games, Pan American Games, and World Championships.

In 2002 she was appointed Chief Operating Officer for the Coaching Association of Canada (CAC), a position she held for four years — playing a key role in establishing sponsorship programs and strengthening the organization’s relationships with the provinces/territories and federal government. Following the CAC, she went on to head the Canadian Cycling Association where she restructured the organization and instilled financial stability. In 2009, she was hired as Director General of CanoeKayak Canada where she was instrumental in creating the teams and environment which led to CanoeKayak’s three-medal performance at the 2012 Olympic Game. In total, she has participated in 9 Olympic Games, both summer and winter.

Lorraine also has a strong volunteer commitment having sat on the boards and committees of many organizations, including the Ottawa Sports Hall of Fame, Canadian Cancer Society (Ottawa-Carleton), Run for the Cure, Big Sisters of Ottawa, and Ottawa-Carleton Epilepsy. She was also the co-chair of the 2004 Ontario Summer Games held in Ottawa and was named twice to the Canadian Association for the Advancement of Women in Sport and Physical Activity’s (CAAWS) Most Influential Women List in 2015 and 2014.
Lorraine became the Chief Executive Officer of the CAC in December 2013.